I continually learn the lesson of don’t believe everything you see on the Internet, and I’m media savvy enough to know that anything can be done with editing. And while that no doubt applies to this clip as well – because clearly this was not all done in a few minutes – the core elements of design, idea generation, prototyping, refinement, ‘noodling around’ and seeing what happens as you tinker and (to quote Tim Cook) pull a string are what I love about this business. That, and the designer – Aaron Draplin – in the video seems like someone you’d want to have a few beers with make this a great video for anyone in the creative world to watch. Enjoy!

Aaron Draplin Takes On a Logo Design Challenge from lynda.com on Vimeo.